Over the last two years, the marketplace has changed for everybody. Between a global pandemic, political changes, and general economic uncertainty, the goal posts have been moved on a regular basis. While some high-street retailers and brick and mortar stores have struggled to adapt to these changes, online businesses have risen to the challenge and taken advantage of the new opportunities provided to them. As we head into 2022, online retail and eCommerce continues to thrive. These are some of the trends you can expect to impact online businesses over the next twelve months or so…
It’s no longer enough to advertise your wares in one location only. However good your GoogleAds campaign or your Facebook adverts might be, you’re only exposing yourself to a small section of your potential audience. Online browsing is so fragmented that some customers might never even hear of you unless you diversify your advertising methods. Smaller advertising budgets applied to multiple channels can reap impressive results.
Social media sales
Social media isn’t just a place to advertise your products and services. It’s somewhere to make direct sales. Recent studies show that almost three-quarters of consumers make purchase decisions based on social media. A significant proportion of those make their purchases immediately, clicking the ‘Buy It Now’ button direct from their social network of choice. All the more reason to strengthen your presence on the major platforms like Facebook, Twitter, Instagram, and TikTok.
Make things personal
Custom items are a big seller at the moment and this trend shows no sign of slowing down. With ad-hoc production facilities allowing companies to add custom colours, designs, text, and more to their products, it’s never been easier to get the perfect gift for a friend or loved one. Even the biggest global companies like Nike allow some customisation of certain footwear lines.
Shopping on the go
2020 and 2021 saw a rise in online shopping, as many people were stuck at home due to lockdowns, self-isolating, or working from home. As society has opened up, people are still enjoying the convenience of online shopping, but are more likely to do it from their mobile phone. Companies with dynamic websites (sites that change their layout to suit the device it is being read on) can benefit from this huge uptake in mobile shopping. These are just some of the online trends that will be impacting your business in 2022. For more information or to see how we can help you take advantage of these trends, get in touch with Top Local Leads today.